Case Study: Divatress achieves accelerated sales and 70K SMS subscribers with Omnisend

How Divatress’ Embrace of SMS is Accelerating Sales

Divatress is a U.S. wig, braids and beauty-products retailer that moved fully online and needed a more effective, time‑efficient marketing solution than its previous provider. With a small marketing team and hiring challenges, Divatress adopted Omnisend to add SMS, email campaigns, automations and web push to its Shopify stack to capture customer phone numbers and boost conversions.

Using Omnisend’s SMS and automated workflows, Divatress grew an SMS list to ~70,000 subscribers in eight months and drove $123,000 in SMS campaign sales in the first year (SMS sales paid for a full year of Omnisend in three months). Automations deliver outsized results—54% of Omnisend‑generated revenue comes from automated messages, the abandoned‑cart series converts at ~29% and accounts for 28% of platform revenue, and Lin attributes roughly 11% of year‑over‑year growth to Omnisend automations.

Divatress

Rob Lin

Divatress