Case Study: CA Design grows sales and leads with Omnisend

How CA Design transformed its marketing with giveaways, segmentation and automation

CA Design, a premium Irish furniture retailer, needed a more efficient way to manage its complex supply chain and growing ecommerce operation as it shifted to a digital-first strategy. After moving from Squarespace to Ecwid and later switching its email marketing to Omnisend, the team wanted better integration, more control over stock and supplier timelines, and stronger tools for marketing automation and segmentation.

With Omnisend, CA Design built automated, segmented email campaigns, used signup forms and A/B testing, and grew its list through influencer giveaways. The results included a 10–15% increase in email list growth from giveaways, more than 2,000 new leads from a single competition campaign, and average click-through rates above 5% with text links. Omnisend helped CA Design turn email into a core sales driver while improving campaign efficiency and long-term customer engagement.

CA Design

Harry Kelly

Ecommerce Manager