Case Study: Bowy Made turns pre-purchase automations into five-figure revenue with Omnisend

How Bowy Made turned pre-purchase automations into a five-figure revenue engine

Bowy Made, a luxury baby apparel and accessories brand based in NSW, Australia, wanted to turn email into a core growth channel. After starting with Mailchimp, the team needed a more capable automation platform to build their subscriber list, nurture shoppers, and support pre-purchase engagement as they grew.

With Omnisend, Bowy Made implemented key automations including welcome series, checkout abandonment, review requests, and later product, browse, and cart abandonment flows. These pre-purchase automations became a major revenue driver, generating over 70% of total revenue and delivering five figures of additional revenue in a single month from product abandonment alone. The brand also saw a 30% return customer rate and about a 52% average open rate for automations, while A/B testing helped lift conversions by 5% to 10% with personalized subject lines.

Bowy Made

Dallas Singer

Co-Founder