Case Study: Black Mango achieves 43% of email revenue with Omnisend automation

How Black Mango Generates 43% of Email Revenue Without the Effort

Black Mango, an online-only furniture retailer based in Adelaide, Australia, needed an agile email provider that integrated with Shopify and wouldn’t add work for its small team. After outgrowing Mailchimp and evaluating Klaviyo and others, Black Mango chose Omnisend for its ease of use, pre-built workflows, multi-channel messaging (email + SMS), no-code automation editor and a dedicated customer success manager.

Using Omnisend’s automated workflows, templates, segmentation and multi-channel capabilities, Black Mango implemented follow-up and three-part abandoned-cart sequences and other automations. The impact: automated messages now generate 43% of email revenue while accounting for less than 2% of sends; abandoned-cart emails drove a 5,147% lift in revenue per message, deliver conversion rates of 55.59%, 44.73% and 34.79% across the three messages, and represent 25% of email revenue while making up under 1% of sends; a fabric-swatch follow-up has a 57.4% open rate and 61% of recipients placed phone orders—results Black Mango attributes to Omnisend.

Black Mango

Daniel Wright