Case Study: B-Wear Sportswear achieves 40% of company sales with Omnisend

How B-Wear Sportswear Shapes Marketing Strategy with Data

B-Wear Sportswear, an Ohio-based apparel retailer, struggled to attribute online revenue to email campaigns and lacked detailed customer engagement data from their previous provider, Constant Contact. Needing tighter BigCommerce connectivity and clearer insights to shape marketing strategy, the seven-member team switched to Omnisend for its deeper analytics and built-in automation capabilities.

Omnisend’s BigCommerce integration, plus email and SMS automations (welcome series, abandoned cart, browse abandonment) gave B-Wear visibility and personalization tools that drove measurable gains: Omnisend now accounts for 40% of company sales, abandoned-cart recoveries rose 15% with a 47.59% conversion rate for the series, and automations (only 0.31% of sends) deliver 9% of Omnisend-generated sales with a 42% conversion rate. Other wins include a welcome offer that produced a 4.66% conversion and $2.37 revenue-per-email, nearly $8,000 average per promotional email, and SMS revenue in six months that paid for almost two years of Omnisend.

B-Wear Sportswear

Shane Biles

Director of Marketing