Case Study: Amundsen Sports achieves higher post-purchase revenue and repeat purchases with Omnisend

How Amundsen Sports’ focus on identity leads to more sales after the order

Amundsen Sports, an Oslo‑based outdoor apparel brand, needed a more flexible email solution after finding Mailchimp cumbersome for designing on‑brand templates and unable to customize or track WooCommerce order confirmations. They chose Omnisend for its drag‑and‑drop builder, WooCommerce integration and advanced automation capabilities (welcome, order confirmation, abandoned cart, product abandonment, refer‑a‑friend, newsletter signup).

Using Omnisend’s workflows, Amundsen rebuilt a customizable order confirmation and other automations that now drive outsized revenue: the order confirmation represents 2.4% of sends but 16.7% of Omnisend‑attributed yearly revenue, with a 32% conversion rate from clicks and a revenue‑per‑email 9.5x higher than promotional emails. Together the order confirmation, abandoned cart and welcome automations account for 29.4% of Omnisend‑driven sales on just 3.6% of sends; the abandoned cart alone converts at 57% and shows a 1,598% RPE lift, and audience sync to Facebook has doubled CTR — all delivered via Omnisend.

Amundsen

Frithjof Solheim

Ecommerce Responsible