Case Study: AcreValue achieves 70% open rates with Omnisend

How AcreValue turned around email deliverability

AcreValue, a real estate and property technology SaaS company, was struggling with severe email deliverability issues: its own team wasn’t even receiving its messages, and both domain and IP reputation had dropped to rock bottom. The company turned to Omnisend and its customer success team for help, using email campaigns and sunset automation to address the problem.

Omnisend guided AcreValue through a smarter deliverability recovery strategy by focusing on highly segmented audiences and moving to a dedicated IP instead of abandoning the domain. In just 2–3 weeks, open rates jumped from 5–7% to 60–70%, click rates rose from 0.2% to nearly 1% (a 5x increase), and website traffic from email grew by 10%; the sunset automation also reactivated nearly 10% of inactive subscribers in its first two months.

AcreValue

Ethan Rodriguez

Marketing Lead