Case Study: EditStudio boosts retention and revenue with Omnisend

EditStudio drives €1.3M from cart recovery with Omnisend

EditStudio, an ecommerce-focused creative and performance agency, partnered with Omnisend to build advanced retention ecosystems for their clients. Their challenge was to help brands scale without losing their identity by moving beyond purely promotional email marketing. They needed a more ecommerce-focused and operationally intuitive CRM platform to create cohesive, brand-aligned customer experiences.

Using Omnisend's email and SMS automation tools, EditStudio implemented sophisticated segmentation and behavioral flows for clients like fashion retailer White Mood. The solution included welcome journeys, cart recovery automations, and post-purchase nurturing. This strategy generated significant revenue, including €477.2K from a welcome flow and €1.3M from a primary cart recovery flow. Most importantly, Omnisend helped reduce the brand's dependency on paid acquisition by strengthening owned channels and customer loyalty.

EditStudio