Case Study: Daily Spoon boosts retention and engagement with Omnisend

Demo Agency lifts Daily Spoon email open rates to 51.5% with Omnisend

The customer, Demo Agency, a performance-focused digital marketing agency, partnered with the vendor Omnisend to address a challenge for their client Daily Spoon. The primary objective was to improve customer retention and lifetime value for the ecommerce brand by moving away from high-volume promotional campaigns and building a more effective, structured email marketing system.

Using Omnisend's ecommerce-tailored platform, Demo Agency implemented an automation-first solution featuring welcome sequences, abandoned cart recovery, and behavior-based segmentation. This strategy, powered by Omnisend, resulted in a 51.5% open rate and a 1.1% click rate. Crucially, Daily Spoon sent over 351,000 fewer messages while achieving these high engagement metrics, making email a high-performing retention channel.

Demo Agency