Case Study: CLVmaxers revives email deliverability and doubles open rates with Omnisend

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Preview of the CLVmaxers Case Study

CLVmaxers Reviving email strategy and increase open rates by 100%

CLVmaxers, a boutique email marketing agency, used Omnisend to help a wellness equipment brand overcome poor email deliverability and low engagement. The client’s emails were underperforming, with open rates stuck around 20% and automation flows likely landing in spam or reaching too many inactive subscribers.

Using Omnisend’s segmentation, automation, and A/B testing tools, CLVmaxers cleaned the list, simplified overlapping automations, tested subject lines, and focused campaigns on the most engaged 10–11k subscribers. As a result, Omnisend helped drive open rates up to 45–47%, improved click-through rates on automations to 13.9%, and generated CA$207,748 in revenue.


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