Case Study: Black Halo achieves $20K revenue increase in first month with Omnisend

Black Halo Increased Revenue by $20K Within Their First Month

Black Halo, a woman‑founded Los Angeles fashion brand selling tailored dresses and business attire, struggled with previous email providers (MailChimp, Klaviyo) that were costly at scale, hard to use, and lacked robust automation and support. Seeking an easier, more feature-rich solution, Black Halo turned to Omnisend and adopted its omnichannel automation workflows (email, SMS, push) with a one‑click Shopify Plus integration and dedicated customer success support.

Omnisend implemented automated workflows, onboarding support, and channel integrations that drove immediate results: a $20K revenue increase in the first month, automated messages now produce 36% of email revenue while accounting for only 1.1% of sends, and automated revenue‑per‑email is 4,865% higher than promotional messages. Other measurable impacts include a $48 revenue‑per‑message from push, $7.46 EPM for welcome SMS, abandoned‑cart email EPM of $4.30 (contributing 16% of email revenue), a product‑abandonment flow generating 8.5% of total email revenue, and conversion rates 970% greater than promotional messages — outcomes Black Halo attributes to Omnisend’s platform and support.

Black Halo

Caely Lybeck

Director of E-Commerce and Digital Marketing