Case Study: Baking Steel achieves increased email revenue, full reporting, and 1-to-1 support with Omnisend

Baking Steel after Mailchimp Complete reporting, 1-to-1 support, and increased sales

Baking Steel, a Massachusetts-based maker of high-performance pizza-baking steels, needed more robust reporting, a seamless Shopify connection, stronger automation and segmentation, and 1-to-1 support after outgrowing Mailchimp. They evaluated Omnisend and adopted its email marketing platform, using features like welcome series, cart-abandonment series, and post-purchase messaging alongside Omnisend’s one‑click Shopify integration and dedicated customer success support.

Omnisend implemented automated workflows, advanced segmentation, and real‑time reporting plus hands‑on guidance from a customer success manager. The results were significant: automated emails now drive 33% of email revenue while accounting for only 2.3% of sends; the three-message cart abandonment series generates 27% of email revenue from under 0.5% of sends with an RPE > $4 (~8000% lift); conversion rates are 563% higher and open rates 130.74% higher versus promotional emails, and welcome series deliver RPEs over $10 and $15—demonstrating clear ROI from Omnisend’s solution.

Baking Steel

Craig Hastings

Culinary Director