Case Study: AirGuru achieves $247 ROI per $1 spent with Omnisend

AirGuru drives $247 ROI per $1 spent with Omnisend

AirGuru, a Lithuanian online travel agency, faced the challenge of engaging customers who browse for travel deals year-round without causing email fatigue. They partnered with Omnisend, an email marketing and automation platform, to implement a high-frequency, high-relevance email strategy that would move subscribers closer to booking.

Using Omnisend, AirGuru sent two daily newsletters featuring targeted offers and value content, supported by sophisticated automations for product abandonment and price drop alerts. This solution drove a remarkable $247 return for every $1 spent on the Omnisend platform, contributing to 8.4% of total company revenue and achieving 33% year-over-year growth from the email channel.

AirGuru