Case Study: Dixxon Flannel Co. achieves over $60K in two months and boosts DTC growth with Omnisend

How Dixxon turned flannel shirts into a thriving fashion brand

Dixxon Flannel Co. is a DTC apparel brand known for rugged, limited‑edition flannel and lifestyle pieces. As the company expanded beyond its niche and leaned on organic social buzz, it needed to scale and systematize its email strategy—having outgrown Mailchimp—to better monetize limited‑release drops, build community, and improve repeat purchase behavior. They turned to Omnisend for a more powerful email marketing solution.

Omnisend helped Dixxon implement automated, targeted email campaigns and drip-style messaging around one-off product releases to convert social hype into sales. The vendor’s platform supported faster monetization of trends and higher customer lifetime value; after switching, Dixxon reported earning over $60K in just two months and was able to more reliably capitalize on limited drops and pandemic-era demand.

Dixxon Flannel Co.

Chris Vallely

Marketing Manager