Case Study: Obesity Medicine Association boosts profitability on conference materials with Omnipress print and fulfillment

Obesity Medicine Association increases profit on printed conference materials with Omnipress

The Obesity Medicine Association (OMA) faced the challenge of needing to cost-effectively mail pre-conference materials to hundreds of individual attendees after their event shifted to a virtual format. They lacked the internal resources for this large-scale fulfillment operation and partnered with vendor Omnipress for print and fulfillment services.

Omnipress implemented a micro-inventory print-on-demand solution, which decreased overage printing and offered a competitive cost-per-piece. This streamlined the fulfillment process for OMA, allowing their staff to focus on the conference itself. As a result, OMA increased profitability on their printed materials by printing a quantity better aligned to demand.

Obesity Medicine Association