Case Study: International Wire and Cable Symposium boosts attendee engagement and industry visibility with Omnipress

IWCS boosts attendee engagement and conference visibility with Omnipress

The International Wire and Cable Symposium (IWCS) faced the challenge of increasing its conference's visibility and attendee engagement with a limited-distribution printed proceedings book. They partnered with vendor Omnipress to upgrade their strategy by embracing technology and leveraging their content more effectively.

Omnipress implemented a blended solution for IWCS that included a digital content library, a mobile event app, and an updated event website alongside the printed booklet. This strategy provided on-site and remote access to proceedings, which significantly boosted attendee engagement and preparation. As a result, Omnipress helped IWCS dramatically increase the visibility of its conference and its content across the entire industry.

International Wire and Cable Symposium (iwcs)