Case Study: MeliMelo achieves a 67% increase in add-to-cart rate with Omniconvert web personalization

Using web personalization led to an increase of 67% of the add-to-cart rate

MeliMelo Paris, a Romanian fashion and jewelry retailer with 30+ stores and about 120k monthly website visitors, wanted to boost online sales by reducing friction and increasing trust—especially because many customers still preferred buying in-store. An audit showed a high exit rate at the lower end of the funnel, driven by concerns about returns, delivery cost and speed.

Working with Omniconvert, MeliMelo tested a personalized product-page overlay that highlighted free returns in-store, free delivery over $50 and 48‑hour nationwide shipping. In a 15‑day, 50/50 desktop A/B test targeting major Romanian cities, the treatment increased add‑to‑cart entries by ~67%, significantly lowered bounce rate and achieved 97% statistical significance.

MeliMelo