Case Study: Wall-Street.ro achieves 279% increase in newsletter sign-up rate with Omniconvert

Testing an exit personalization increased newsletter sign-up rate by 279%

Wall-Street.ro, Romania’s most-read online business newspaper with over 1 million monthly visitors, needed to turn one-time visitors into returning readers by collecting more email addresses. With average visits around three minutes and an obscure newsletter form buried in the left sidebar, the publisher struggled to engage users and grow its email-driven traffic.

Using Omniconvert, Wall-Street.ro deployed two exit-personalization popups (a benefit-focused version highlighting selectable categories and subscription benefits, and a visual-focused version with category icons and imagery) and A/B tested them evenly for two weeks. The benefit-oriented variation lifted newsletter sign-ups by 279%, outperformed the visual variant, reached 99% statistical significance, and reduced bounce rate by over 50%, showing that persuasive copy combined with relevant visuals drove the best results.

Wall-Street.ro