Case Study: Sparkle In Pink achieves 61.4% uplift in acquisition ROAS with Omniconvert Reveal

Sparkle in Pink - Customer Case Study

Sparkle in Pink is a Utah-based, family-owned online retailer of affordable children's clothing and costumes that ships globally. Facing an acquisition challenge, agency Elumynt needed more scalable, efficient prospecting audiences than Meta’s default targeting could deliver, so they used Facebook Pixel and Sparkle in Pink’s first‑party data to exclude existing customers and tested new audiences against their top-performing ads.

Elumynt built Lookalike Audiences in Omniconvert Reveal from RFM-segmented customer groups (“Soulmates” and “Lovers”) and launched Facebook acquisition campaigns using 10% of the cold prospecting budget. The Reveal-based lookalikes produced a 61.40% uplift in ROAS versus Facebook’s default targeting, prompting Elumynt to roll the audiences into evergreen and traffic-optimized campaigns to scale prospecting further.

Sparkle In Pink