Case Study: AliveCor (FDA-cleared mobile ECG leader) achieves conversion lifts and UX improvements with Omniconvert

Over 38% winning tests and more than 200 ideas generated from different analyses

AliveCor, a market leader in FDA‑cleared mobile ECG technology, partnered with Omniconvert to stop guessing and improve its online store amid rapid product and UX changes. The company needed to define its ideal customer, reduce high mobile bounce rates and cart drop‑offs, make products and compatibility clearer, align media campaigns with site content, and create a more seamless user journey while scaling the business.

Omniconvert performed holistic audits (technical, behavioral and analytics), turned insights into hypotheses, and ran about 60 A/B tests and UX changes — including clearer “How it works” content, larger product thumbnails, visible US free‑shipping messaging, device‑compatibility tags, prominent video thumbnails, and an “Ask a question” widget. Results included multiple lift examples (e.g., +33% CTR and +5.5% conversion for “How it works”; +21% conversion from improved thumbnails; +24% mobile conversion from video thumbnails; +9.8% conversion for compatibility tags), generated qualified leads, and overall better engagement, revenue per visitor and conversion understanding (38% of tests were winners).

AliveCor

Jordan Cram

Manager of Media & Analytics