Case Study: AVON achieves significant conversion and revenue growth with Omniconvert

Over 200 visuals and over 100 A/B Test & Overlay experiments, infinite insights

Avon Romania, part of the 130-year-old global beauty brand Avon, moved from a sales-rep–driven model to e-commerce and faced customer reluctance: shoppers needed a seamless online buying experience and the same trust and guidance they previously got from personal representatives.

Partnering with Omniconvert since 2016, Avon ran ~190 experiments (100+ A/B tests/overlays and 200+ visuals) to reduce friction and build trust. Key changes—product hover focus (+~6% CTR), a promotional pop-up to select color and add-to-cart (+37% add-to-cart, +48% AOV, +46% revenue/visitor), trust badges on product pages (+4% add-to-cart, +7% conversion), optimized category layout (+4.65% conversion, +30% revenue/visitor, +25% AOV) and improved newsletter overlays (up to 2.35% subscribe)—together delivered notable uplifts in engagement and revenue.

Avon