Case Study: Orange România achieves up to 106.29% increase in lead collection rate with Omniconvert

Orange România - Customer Case Study

Orange Romania, a leading telecommunications operator, aimed to boost active users and improve its website lead collection—particularly for mobile subscriptions, which are central to the business. The team targeted the subscription page, identified as the highest-opportunity page for capturing leads.

They tested overlay prompts: on desktop they ran an A/B/C test that simplified copy, refreshed design and changed CTAs on the existing on-exit overlay; on mobile they introduced a time-based overlay that appeared after 15 seconds. The changes delivered strong lifts — a 46.94% increase in lead collection on desktop (97.5% chance to win) and a 106.29% increase on mobile (100% chance to win).

Orange România

Laurentiu Mitrea

Digital Marketing Manager