Case Study: Orange România achieves 7.65% conversion lift and 11.53% revenue-per-user increase with Omniconvert

Orange România - Customer Case Study

Orange Romania, a major telecommunications operator, wanted to reduce cart abandonment and boost checkout completion across devices by improving the cart page experience for users who already had items in their basket.

They ran A/B tests adding a scarcity/urgency message ("Your basket is reserved for 10 minutes. The stock's limited, finalise your order now!") in three visual variations. The winning design produced a 7.65% increase in conversion rate and an 11.53% increase in revenue per user (98.65% chance to win); the other two variations yielded ~5.8% CR uplifts and ~5% increases in revenue per user.

Orange România

Laurentiu Mitrea

Digital Marketing Manager