Case Study: AVON Romania achieves higher Average Order Value and conversion with Omniconvert's Happiness Barometer gamification

How to successfully use gamification in your eCommerce

AVON Romania, a leading beauty brand, needed a fresh, standout idea for Valentine’s Day to reward shoppers, promote overlooked products and boost engagement and Average Order Value (AOV) on its e‑commerce site. The challenge was to create a friendly, motivating experience that encouraged customers to add more items to their cart during a competitive peak period.

Omniconvert launched a “Happiness Barometer” — a persistent ribbon showing cart-value milestones (RON 50 / 100 / 150 / 180) that unlocked coupons, samples, discounts or raffle entries as shoppers progressed. The gamified, personalized campaigns were iterated across audiences and markets; they increased on-site engagement, lifted conversion rates and raised AOV (milestone #1 saw the highest achievement, with existing customers reaching it in ~40% of sessions), and the approach was reused in later promotions and other countries.

Avon