Case Study: BONIA (luxury fashion retailer) achieves 66% conversion uplift with Omniconvert

How surveys and a small redesign lead to 28% increase in conversions for a product category

Bonia, a leading Asian luxury fashion retailer with hundreds of offline stores, faced weak online conversions despite strong brand recognition. The team couldn’t replicate in‑store persuasion online and needed to know why visitors left without buying, so they ran on‑site exit surveys to capture qualitative feedback about what customers were looking for and why they didn’t purchase.

Surveys (1,000 responses) showed 85% of visitors couldn’t find what they wanted—mostly watches, bags and wallets—so the team added a Watches menu and emphasized Bags and Wallets in the top navigation, then ran a 50/50 A/B test. After two months the change drove a 28% increase in Bags CTR, a 66% uplift in conversions, and reduced the share of visitors who couldn’t find what they wanted from 85% to 47%.

BONIA