Case Study: AMALIN by Andreea Raicu achieves 4.1× increase in email marketing revenue in Q4 2023 with Omniconvert

Email Marketing AMALIN by Andreea Raicu and Omniconvert

Amalin by Andreea Raicu is a Romanian fashion brand offering sophisticated womenswear both in-store and online. When Omniconvert began working with the brand in August 2023, the main challenge was migrating email marketing from Mailchimp to Klaviyo and revamping the sending process and creative to boost newsletter KPIs and revenue attribution.

Omniconvert implemented a cohesive email design system and reusable templates—optimizing the hero, product grid, body copy and footer, and creating mobile- and desktop-ready components—to streamline production and improve engagement. The changes drove a 4.1× increase in email-attributed revenue in Q4 2023 and delivered steady performance improvements praised by the client.