Case Study: WatchShop achieves 66.75% revenue increase with Omniconvert

Applying price filter personalizations increased revenue by 66.75%

WatchShop.ro is a leading Romanian online retailer of genuine watches and accessories, receiving over 300k monthly visits and stocking brands like Tissot, Casio, Fossil and Citizen. Analytics revealed an engaged but underperforming visitor segment that repeatedly failed to use on-site price filters, creating a missed opportunity to help shoppers narrow choices and convert.

Omniconvert tested targeted exit-personalizations for visitors who viewed 2+ pages, hadn’t used filters, and looked at specific premium brands, prompting them with a question and CTA price ranges (Under $50 | $50–$300 | Above $300) that linked to filtered listings. Over one month the treatment lifted conversion rate by 74.51%, increased revenue for tested brands by 66.75%, and boosted revenue per visitor by 81.52%.

WatchShop