Case Study: OLX achieves 60% increase in mobile app downloads with Omniconvert web personalization

App downloads increased by 60% for mobile, using a web personalization

OLX, a global leader in classified ads with millions of monthly visitors in Romania, wanted to improve mobile app downloads by communicating more personally with users. The challenge was to deliver the right message at the right time on a digital screen, so OLX hypothesized that a location- and time-targeted banner would boost download rates.

Using Omniconvert, OLX ran a 14-day test targeting mobile visitors from Muntenia with 20 region-specific images and four time-of-day message variations. The personalized banners increased app downloads by 60% with over 99% statistical significance, and the success led to rolling the experiment out across all Romanian regions.

OLX