Case Study: AliveCor achieves 16.74% conversion lift and 12.98% revenue-per-user increase with Omniconvert's lead-collection overlay

AliveCor is the market leader in the technology of FDA-cleared mobile electrocardiogram (ECG/EKG)

AliveCor, a healthcare leader in FDA‑cleared mobile ECG devices, needed to drive more online sales while also growing its email subscriber list without harming the desktop user experience. The challenge was to find a low-friction way to capture leads and boost purchases across kardia.com.

Omniconvert tested a session‑limited lead‑collection overlay that appeared 5 seconds after landing and offered a one‑time 10% discount in exchange for an email. The test lifted conversion rate by 16.74%, increased revenue per user by 12.98%, and showed a 98.1% chance to win, while effectively expanding AliveCor’s marketing list for future campaigns.

AliveCor

Emily Kowalsky

Consumer Marketing Director