Case Study: AliveCor achieves 27.39% revenue increase with Omniconvert

A/B testing the CTA resulted in a 27.39% increase in revenue

AliveCor, maker of the FDA-cleared Kardia Mobile and recognized as a 2015 Tech Pioneer, sought to improve conversions across high-traffic product, cart and checkout pages (≈85k visits/month) after analytics showed unusually high drop-off rates. The team identified the product page call-to-action (CTA) and its visibility as the primary barrier to purchase.

Omniconvert ran a two-week A/B test (desktop traffic) that moved the CTA above the fold, adjusted color palettes and emphasized customer reviews as social proof. The variation boosted add-to-cart by 2.46%, engagement by 5.82%, conversion rate by 25.74% and revenue by 27.39%, demonstrating that prioritizing a clear, visible CTA and reinforcing it with design and reviews significantly increased conversions and income.

AliveCor