Case Study: Autonom Rent a Car achieves 194% conversion lift and additional leads with Omniconvert A/B testing

A/B Testing on home page doubled conversion rates and generated additional leads

Autonom Rent-a-Car is a Romanian car rental company founded in 2005 that grew to a national leader with over 3,000 cars, 41 service centers in 29 cities and seasonal traffic of 50k–100k monthly visitors. They faced low trust and clarity on their website—visitors worried about availability, vehicle condition, pricing and reputation—which limited qualified lead generation and conversions.

Omniconvert ran qualitative surveys, then A/B tested a homepage variation that highlighted 24/7 service, new cars, free delivery, a 95.9% satisfaction statistic and prominent testimonials above the fold. The two-week experiment yielded a 194.2% increase in conversion rate with full statistical validation and produced additional leads; the successful elements were retained as a permanent part of the site.

Autonom Rent a Car

Werner G German

Autonom Rent a Car