Case Study: Telekom Romania achieves 30% more leads with Omniconvert A/B testing

A/B testing increased leads by 30% from adjusting message copy in a contact from

Telekom Romania, part of the Deutsche Telekom group and one of the country's largest telecom providers with over 3 million monthly website visitors, faced low lead capture on product offer pages where multiple links and distractions caused visitors to leave without converting. The company wanted to increase email/lead submissions by testing the contact form's CTA and message copy to better engage visitors who had to scroll to a form below the fold.

Omniconvert ran a 50/50 A/B test over 18 days that replaced the original informational copy and “Order Now” button with a more customer-focused message and a “Yes, call me” CTA, emphasizing help in choosing the best option and a callback within 60 minutes. The variation produced a 38.9% lift in lead rate and 30% more leads versus control, with 99.93% statistical significance.

Telekom Romania