Case Study: F64 Studio achieves 6% conversion lift and 1.68% revenue-per-visitor uplift with Omniconvert

A/B Testing CTA Button Copy Increased Revenue and Conversion Rates

F64 is a Romanian retailer of photographic and video equipment with a large flagship store and 1.6 million monthly online visitors. Their main challenge was convincing cautious shoppers to complete purchases online: product pages used a final-sounding CTA (“Buy”) that didn’t match the add-to-cart function, reducing engagement and conversion despite high traffic.

Working with Omniconvert, F64 ran an A/B test that changed the CTA copy and design—replacing “Buy” with “Add to Cart,” emphasizing a blue cart icon and simplifying the color palette to better reflect the button’s function. The variation delivered a 6% lift in conversion rate, a 1.68% increase in revenue per visitor, and reached 99.21% statistical significance, after which the approach was rolled out to other pages.

F64 Studio

Adrian Zanfir

Digital Marketing Manager