Case Study: tripsta achieves a 25.18% conversion uplift with Omniconvert

A/B testing a Reassurance Message created a 25.18% conversion rate uplift

tripsta, an online travel booking company, wanted to reduce buyer hesitation and improve purchase completion on its six-step reservation funnel, especially on the high-traffic “Passenger Information” page. The team worked with Omniconvert to test how to reassure visitors that they had chosen the best deal and encourage them to continue to checkout.

Omniconvert implemented an A/B test that added a reassurance message above the flight details, highlighting that the selected fare was one of the cheapest for the route. Over a two-week test with more than 6,000 views, Omniconvert delivered a result that increased conversion rate by 25.18% and revenue by 26.55%, with over 95% statistical significance.

tripsta