Case Study: Avon achieves 96% conversion increase with Omniconvert

A Targeted Web Personalization Increased the Conversion Rate By 96% on A Product Category Page

Avon Romania, part of the 130‑year Avon brand sold through millions of independent representatives, wanted to bring its signature one‑to‑one, in‑person shopping experience to the web. Facing poor performance in the makeup category despite high traffic (400k desktop visits/month), Avon partnered with Omniconvert to replicate the personal touch of a sales rep online and boost micro‑conversions tied to the “eye colours” filter.

Omniconvert deployed targeted web personalizations: a delayed “Roxana, makeup artist” widget on makeup pages, an eye‑colour question that routed users to tailored landing pages, exit pop‑ups to capture emails, cart ribbons that referenced users’ choices, and a thank‑you video. In a 10‑day test later made permanent, conversion rate rose 96.63%; checkout page views increased 73x and eye‑colour pages saw massive lifts (green 111x, brown 292x, black 89x, blue 73x), with results reaching 95–99% statistical significance.

Avon