Case Study: Get Maine Lobster (GetMaineLobster.com) achieves 51% conversion uplift with Omniconvert

A Survey with objection treatment personalizations created a 51% conversion rate uplift

GetMaineLobster.com, a division of Black Point Seafood founded in 2010, ships wild‑caught Maine lobster and other premium seafood across the U.S. With strong seasonal traffic (≈55k visitors) the site found many shoppers—especially returning visitors—browsed then exited without buying. Qualitative feedback showed common objections around delivery freshness, how to cook lobster, pricing and gifting, so the challenge was turning shopping intent into completed orders.

Omniconvert ran an exit‑intent, two‑question survey with branching logic that triggered nine targeted personalizations (e.g., fast UPS delivery reassurance, price‑range redirects, and product recommendations) plus an email lead collector. Over a 14‑day test the treatment re‑engaged exit visitors and produced a 51% uplift in conversion rate, a 7% increase in revenue from exit traffic and a 9% rise in email leads.

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