Case Study: Iceland achieves enhanced loyalty insights and multi-channel customer engagement with Omnico Group's omniEngage

Iceland - Customer Case Study

Iceland, one of Britain’s fastest-growing and most innovative retailers with more than 900 stores, sought to enhance its bonus card loyalty scheme by improving how it reaches, collects and analyses customer data across channels. To address this challenge the retailer chose Omnico Group’s omniEngage platform to centralise multi-channel engagement and customer insight.

Omnico Group implemented omniEngage to capture and unify customer data from multiple touchpoints, enabling better analysis and more targeted loyalty communications. The solution strengthened Iceland’s ability to reach and collect customer information across channels and improve management of the bonus card programme; specific performance metrics were not provided in the case text.

Iceland