Case Study: Coop Denmark achieves personalised, frictionless mobile loyalty and self-scan shopping with Omnico Group

Coop Denmark - Customer Case Study

Coop Denmark, Denmark’s largest consumer goods retailer, set out to solve a common retail challenge: truly understanding customers and delivering relevance, convenience and a seamless on‑ and offline shopping journey. After immersive research — including staff living with 28 families — Coop sought a technology partner to translate customer insight into personalised, localised experiences and mobile payments; Omnico Group was engaged to support the retailer’s mobile loyalty and self‑scan ambitions (using omniEngage behind the Coop app).

Omnico Group implemented its omniEngage and omniBasket capabilities in the Omnico Cloud to power Coop’s mobile loyalty app (launched across 1,200 stores in Oct 2016) and a mobile self‑scan trial in seven stores. The solution delivers real‑time bonus calculations, personalised promotions (users receive 25 tailored offers and can pick five bespoke ones), mobile payments, near‑real‑time e‑receipts and access to 8,000 recipes for 1.7 million members. The initiatives increased convenience and localisation, won Best Engagement & Loyalty Scheme (Retail Systems Awards 2017) and the Mobile Pioneer RetailWeek TECH Award, and demonstrated measurable improvements in personalised engagement and checkout efficiency.

Coop Denmark

Kræn Østergaard Nielsen

Executive Vice President (CFO / CTO)