Case Study: Decathlon achieves rapid omnichannel growth and +80% conversion with Omnia Retail

Supporting rapid growth in a competitive marketplace

Decathlon, the global sporting goods retailer, entered the Dutch market with ambitious goals to be known as the best value‑for‑money sports retailer and to grow rapidly while remaining profitable. Lacking the technical and operational tools to execute its strategy, Decathlon selected Omnia Retail’s pricing and marketing automation solutions (including Pricewatch, Dynamic Pricing and Omnia’s marketing automation suite) to build an omnichannel pricing and marketing strategy.

Omnia Retail automated Decathlon’s pricing and feed/bid management for channels like Google Shopping, using dynamic pricing and omnichannel bidding to push competitive products and optimize ROAS. The results included recovering 20 hours per month of manual work, up to an 80% increase in conversion on dynamically priced products, a 90% uplift in additional in‑store revenue from strategically marketed Google Shopping ads, and a 50% increase in ROAS—helping Decathlon exceed its growth targets.

Decathlon

Jesper Elders

Marketing Manager