Case Study: Philips achieves automated global D2C pricing and increased revenue with Omnia Retail

Philips is using Omnia to gather retail prices and automate pricing for its Direct-To-Consumer shop globally and enforce commercial policy

Philips, a major consumer-electronics brand with a global direct‑to‑consumer (D2C) shop, faced slow, manual pricing updates across multiple data sources and inconsistent market maturity that limited revenue growth and risked “insult pricing” harming customer NPS. To address this, Philips engaged Omnia Retail to gather retail prices, automate pricing decisions, and enforce commercial policy across markets using Omnia software and dynamic‑pricing strategies.

Omnia Retail implemented a phased rollout—after a UK pilot—to 20 countries over three continents, using an agile, standardized approach and ongoing customer‑success partnership. The Omnia solution automated price collection and adjustments, minimized manual work, increased adjustment frequency, grew D2C sales, and improved pricing consistency and control with trade partners.

Philips