Case Study: ElectronicPartner achieves 50% online revenue growth and 70% increase in units sold with Omnia Retail Dynamic Pricing

ElectronicPartner - Customer Case Study

ElectronicPartner (EP:) is one of Europe’s largest electronics purchasing organizations, with approximately 475 affiliated stores in the Netherlands. Facing a more competitive, transparent e-commerce market, EP: needed a centralized, customizable pricing policy to help its independent entrepreneurs compete online. Already a customer of Omnia Retail’s pricing data for four years, EP: implemented Omnia Retail’s Dynamic Pricing module to put its pricing strategy into automated online action.

Omnia Retail translated EP:’s category- and brand-level rules into automated price advice during a seven-week pilot; within two months EP: saw a 50% increase in online revenue and a 70% increase in units sold. The Dynamic Pricing software now runs fully automated multiple times per day, enabling a scalable, centralized omnichannel pricing policy that freed entrepreneurs to focus on other business goals while maintaining competitive local pricing.

ElectronicPartner

Nik Kunst

Pricing Manager