Case Study: Windeln achieves 10% net revenue growth and 40+ hours/month savings with Omnia Retail's Dynamic Pricing

Dynamic pricing for a more strategic future

Windeln, a leading European online retailer for family products, faced a major pricing challenge: manual price checks were taking employees 2–3 hours per day, eating up roughly 25% of category managers’ time and causing operational inefficiency and frustration. To modernize pricing across countries and markets, Windeln selected Omnia Retail’s Dynamic Pricing product to automate and streamline its pricing processes.

Omnia Retail connected feeds and automated competitor price collection and repricing within five weeks, freeing pricing teams to spend 10–15 extra hours weekly on strategy rather than manual work. In under three months Omnia Retail delivered measurable impact: 40+ hours saved per month per employee, a 2–3% increase in gross margin and a 10% uplift in net revenue.

Windeln

Florian Fischer

Head Of Categories