Case Study: Simulmedia achieves millisecond reporting and scalable TV-ad insights with OmniSci

Simulmedia: Performance Advertising at Scale

Simulmedia, a pioneer in audience-based advanced TV advertising, faced slow, manual analytics as it ingested over 300 million viewing events per day from 20+ sources—relying on spreadsheet-based tools that increased time-to-insight and required engineering-heavy report preparation for major national advertisers. To modernize its analytics stack, Simulmedia adopted OmniSci, leveraging OmniSci’s GPU-accelerated columnar database and the OmniSci Immerse visualization platform to replace sheet-based reporting.

OmniSci delivered real-time, high-performance data exploration that cut report production from roughly an hour to milliseconds, enabled real-time caching for Simulmedia’s VAMOS planning and execution platform, and accelerated machine-learning analysis of viewing behavior. As a result, Simulmedia now processes 300 million daily events with interactive dashboards that surface optimization opportunities, improve client self-service, speed client responses (clients contact Simulmedia within 24 hours of launches and get answers within hours), and boost cross-team collaboration.

Simulmedia

Kyle Hubert

Chief Scientist