Case Study: Rose Rocket boosts self-service analytics and cuts BI spend with Omni

Why Rose Rocket calls Omni the future of BI

Rose Rocket, a company providing modern trucking and logistics software, faced a significant data challenge. Their highly customizable platform generated complex, unstructured data stored in JSON blobs. This made it difficult for non-technical staff to explore data and build reports in their previous BI tool, Looker, creating a bottleneck for their small Insights team and hindering their product-led growth initiatives.

By implementing the Omni BI platform, Rose Rocket empowered its employees to self-serve. Omni’s intuitive interface allowed users to easily parse JSON and create custom queries without advanced SQL knowledge. This solution led to an 80% reduction in weekly data-related questions for the Insights team and lowered their overall BI spend. The migration to Omni saved time, distributed the analytics workload, and allowed the team to focus on improving the customer experience.

Rose Rocket

Jade Khiev

Insights Engineering Lead