Case Study: The Rounds achieves self-service data and faster decisions with Omni

Delivering sustainable goods and data-driven insights with Omni

The Rounds, a grocery delivery startup, needed to migrate to a new business intelligence tool to foster a self-service data culture and move away from a restrictive, SQL-based system. Their goal was to empower teams across the company to make their own data-driven decisions without constant reliance on the data engineering team, while also optimizing their existing investments in Snowflake and dbt. They evaluated several BI tools, including Looker, before selecting Omni for its flexibility and cost-effectiveness.

Omni provided the solution by integrating seamlessly with The Rounds' existing data stack. The platform enabled technical users to build models from SQL queries and empowered business users with self-service features like point-and-click filtering and pivoting. This significantly reduced development time for the data team and allowed other departments, like merchandising, to explore data independently. As a result, The Rounds achieved its goal of a sustainable data culture where the data team can focus on new projects while the wider company makes faster, more efficient decisions.

The Rounds

Ari Stern

Staff Analytics Engineer