Case Study: BuzzFeed achieves faster self-service analytics and cuts ad-hoc request time with Omni

BuzzFeed migrates to Omni in under three months and cuts ad-hoc request time by 80%

BuzzFeed, a prominent digital media company, faced significant challenges with its legacy BI tool, Looker, after eight years of use. A lack of innovation, rigid workflows, and poor customer support were hindering data-driven decision-making across the organization. This forced many teams to use external tools like Google Sheets, creating data inconsistencies and maintenance problems. Seeking a modern solution, BuzzFeed chose to migrate to the Omni analytics platform.

By implementing Omni, BuzzFeed consolidated its analytics into a single, flexible platform. The migration was completed in under three months, drastically simplifying their environment from 2,000 to 400 dashboards. The results were substantial: the Product team gained deeper insights into user journeys, and the Editorial team increased self-service, reducing its reliance on the Analytics team. Omni enabled the Analytics team to handle certain ad-hoc requests up to 80% faster, freeing them for more strategic work and significantly accelerating time-to-insight company-wide.

BuzzFeed