Omni
15 Case Studies
Case Study: ActiveProspect boosts analytics performance and self-service BI with Omni
A Omni Case Study
ActiveProspect modernizes its embedded analytics and internal BI with Omni
ActiveProspect, a company specializing in consent-based marketing, faced significant challenges with their previous business intelligence provider, Domo. Their Director of Data Science, Chris Snyder, was hampered by Domo's slow query performance, outdated user experience, and a lack of critical features like usage analytics and a dbt integration. These limitations hindered both their internal BI adoption and the effectiveness of their customer-facing embedded analytics.
By migrating to Omni, ActiveProspect implemented a modern analytics platform that integrated seamlessly with their dbt stack and provided a superior user experience. The results were dramatic: they rebuilt all customer dashboards in under two weeks and increased internal BI adoption by 90%. This switch to Omni freed the Data team from routine tasks, allowing them to focus on more strategic initiatives and even explore new premium revenue opportunities through enhanced self-service analytics for their customers.
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ActiveProspect
Chris Snyder
Director of Data Science