Case Study: Yotta cuts acquisition costs and boosts conversions with Omneky

Yotta lowers cost per lead by 50% with Omneky

Yotta, a banking platform offering credit and debit cards with chances to win millions, faced challenges with soaring customer acquisition costs and needed to scale its paid social advertising. They partnered with the AI-powered advertising vendor Omneky to help lower costs and improve the performance of their ad campaigns across multiple platforms.

Omneky implemented a data-driven strategy using its AI technology, including GPT-3 for copy generation and computer vision for creative analysis. The solution expanded from Facebook to Google and TikTok, and eventually included television advertising through TV Scientific. The results for Yotta were significant, including a 50% lower cost per lead on TV, a 30% lower cost per in-app purchase on Facebook, and a 2x higher conversion rate for bank connections on Google.

Yotta