Case Study: Vial Health boosts patient recruitment with Omneky

Vial Health increases patient recruitment 102x with Omneky

Vial Health, a patient recruiting service for clinical drug trials, faced the challenge of modernizing its recruitment process. Their goal was to use digital advertising to more efficiently find higher quality patients and to broadly reach individuals who were not highly active online. They partnered with the vendor Omneky for this initiative.

Omneky implemented a multi-platform digital advertising strategy for Vial, starting with Facebook to build a scalable recruitment system and later expanding to Google Search to capture high-intent audiences. Omneky then integrated out-of-home advertising like radio and bus shelters to reach offline audiences. This comprehensive solution delivered significant results for Vial, including a 52% improvement in overall marketing efficiency and a 102x increase in patients recruited. Omneky's efforts successfully helped Vial scale its patient recruitment.

Vial Health