Case Study: Vial Health achieves 102x more patients recruited with Omneky

Vial Health - Customer Case Study

Vial Health, a patient recruiting service for drug trials, partnered with Omneky to modernize clinical trial recruitment through digital advertising. Their main challenge was efficiently finding higher-quality patients online while also reaching people who were less active on the internet.

Omneky implemented a multi-platform marketing strategy using Facebook for prospecting, Google Search for high-intent queries, and later expanded into out-of-home channels like radio, direct mail, and bus shelter ads. This integrated approach improved overall marketing efficiency by 52% and platform efficiency by 17%, while driving a 72x increase in reach and a 102x increase in patients recruited.

Vial Health